Should I offer free returns? And other mysteries of the modern return policy.

Retailers — we hear you. Managing online returns is like walking a tightrope.

You want to provide the best returns experience because you know your customers love and expect easy, free returns. You see how simple the big retailers make returns. You read the reports and articles quoting the high percentage of customers who factor your return policy into their decision-making.

sources: most popular option by 3–4x , 90% of shoppers cite free returns as important

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